Amralytics Connect Terms of Use

Effective date: November 14, 2026

These Terms of Use (“Terms”) are an agreement between Amralytics, LLC, a Texas limited liability company (“Amralytics,” “we,” “us”), and the business that creates an account for Amralytics Connect (“Customer,” “you”). They govern your use of Amralytics Connect, which connects to the business platforms you choose and turns your data into reports and insights (the “Service”).

1. Accepting these Terms

By creating an account, clicking to accept, or using the Service, you agree to these Terms and to our Privacy Policy. If you accept on behalf of a business, you confirm you have authority to bind it, and “you” means that business. The Service is for business use only. You must be at least 18 to use it.

2. If you have a signed agreement with Amralytics

If your business has signed a Services Agreement or other written agreement with Amralytics (a “Signed Agreement”) that covers the Service, the Signed Agreement controls wherever it conflicts with these Terms. These Terms apply to anything the Signed Agreement doesn’t address. Clicking to accept these Terms does not modify a Signed Agreement.

3. Accounts

• Give us accurate information and keep it current.
• Keep your login credentials secure, and turn on multi-factor authentication where the Service offers it.
• You are responsible for everyone you invite to your account and for what they do in it.
• Tell us right away at team@amralytics.com if you suspect unauthorized access to your account.

4. Connecting your platforms

• You authorize the connection. When you connect a platform such as Google Analytics, QuickBooks, Xero, HubSpot, or Shopify, you authorize us to access the data that connection allows, solely to provide the Service to you.
• You have the right to connect it. You confirm that you are authorized to connect each account, and that sharing its data with us complies with the law and with any commitments you have made to your own customers.
• Their terms still apply. Your use of each platform remains governed by that platform’s terms. We don’t control those platforms. If a platform changes or limits its API, or goes down, parts of the Service that depend on it may stop working, and that is not a breach by us.
• You can disconnect any time. When you disconnect, we stop pulling new data from that platform.

5. Your data

• You own your data. “Customer Data” means the data we pull from your connected platforms, anything you upload, and the reports and insights the Service generates from them. As between you and us, you own Customer Data.
• Our permission to use it. You give us permission to access, store, and process Customer Data only as needed to provide, secure, and support the Service for you, as described in our Privacy Policy.
• What we won’t do. We won’t sell Customer Data, use it for advertising, use it to create benchmarks, or use it to train or improve any AI model we own or control, unless you approve it in writing.
• Confidentiality. We treat Customer Data as your confidential information and protect it with at least reasonable care.
• Feedback. If you send us suggestions about the Service, we may use them without obligation to you.

6. Your license to use the Service

While your account is active and in good standing, we grant you a limited, non-exclusive, non-transferable right to use the Service for your internal business purposes. We own the Service, including its software, design, and methods. These Terms don’t give you any ownership of it.

7. Acceptable use

You won’t, and won’t let anyone else:

• Use the Service for anything unlawful, or to discriminate unlawfully against anyone
• Connect accounts or upload data you don’t have the right to share
• Upload sensitive information the Service doesn’t need, such as Social Security numbers, health information, or full payment card numbers
• Copy, resell, or sublicense the Service, or use it to build a competing product
• Reverse engineer the Service, scrape it, or get around its security or usage limits
• Introduce malware or interfere with the Service or other customers

8. AI-generated insights

The Service uses AI tools to help generate insights. Insights reflect the data you connect, as it exists when the Service analyzes it, and they can be incomplete or wrong. They are not legal, tax, accounting, or financial advice, and they are not a promise of any result, such as higher revenue or conversion. You decide whether and how to act on them, and you are responsible for those decisions.

9. Fees and payment

• Plans. Fees are those shown for your plan when you sign up, or in your Signed Agreement if you have one.
• Billing. Subscriptions are billed monthly in advance through QuickBooks Payments and renew automatically until you cancel.
• Cancelling. You can cancel any time in your account settings. Cancellation takes effect at the end of the current billing period. Fees already paid are not refunded, except where the law requires.
• Price changes. We will give you at least thirty (30) days’ notice by email before a price change takes effect. If you don’t agree, you can cancel before it does.
• Late payment. If a payment fails, we will notify you. If it isn’t resolved within ten (10) days of that notice, we may suspend the Service until it is.
• Taxes. Fees don’t include taxes. You are responsible for any sales or similar taxes on your purchase.

10. Availability and changes to the Service

We work to keep the Service available, but we don’t guarantee it will be uninterrupted or error-free, and we don’t offer a service level commitment unless your Signed Agreement includes one. We may change, add, or remove features. If we remove a feature you pay for in a way that materially reduces the Service, we will tell you in advance and you may cancel and receive a prorated refund for the unused period.

11. Suspension and termination

• You can close your account at any time.
• We can suspend or close your account if you materially breach these Terms and don’t fix it within ten (10) days of our notice, or immediately if your use creates a security risk, threatens the Service or other customers, or breaks the law.
• We can also stop offering the Service with at least sixty (60) days’ notice, with a prorated refund of any prepaid fees.
• Your data after closing. You can export your reports before your account closes. We delete Customer Data within thirty (30) days after closing, as described in our Privacy Policy. On request, we confirm deletion in writing.
• What survives. Sections 5, 8, and 12 through 15 continue after these Terms end.

12. Disclaimers

Except as expressly stated in these Terms, the Service is provided “as is” and “as available.” To the fullest extent the law allows, we disclaim all other warranties, express or implied, including merchantability and fitness for a particular purpose. We are not responsible for the accuracy of data that comes from your connected platforms.

13. Limitation of liability

• Cap. Each party’s total liability under these Terms will not exceed the greater of (a) the fees you paid for the Service in the twelve (12) months before the claim, or (b) one hundred dollars ($100).
• Data and security claims. For claims arising from a breach of our data protection or confidentiality obligations, or a security incident we cause, our total liability will not exceed the greater of (a) three (3) times the fees you paid in the twelve (12) months before the claim, or (b) fifty thousand dollars ($50,000).
• No indirect damages. Neither party is liable for indirect, incidental, consequential, special, or punitive damages, including lost profits, even if told they were possible.
• Exceptions. These limits don’t apply to a party’s fraud, gross negligence, or willful misconduct, or to your obligation to pay fees.
• Signed Agreements. If you have a Signed Agreement, its liability terms apply instead of this Section.

14. Indemnity

You will defend and indemnify Amralytics against third-party claims arising from (a) data you connect or upload that you didn’t have the right to share, or (b) your use of the Service in breach of these Terms or the law. We will defend and indemnify you against third-party claims arising from a security incident caused by our negligence or willful misconduct, subject to Section 13. The party seeking indemnity must give prompt notice, let the other party control the defense, and reasonably cooperate.

15. Disputes and governing law

If a dispute arises, we will both try in good faith to resolve it for ten (10) business days after written notice, and then through non-binding mediation before going to court. Either party may seek urgent relief to protect its confidential information or intellectual property without waiting. These Terms are governed by Texas law, without regard to conflict of laws rules. Any lawsuit must be brought in the state or federal courts in Travis County, Texas.

16. General

• Changes to these Terms. We may update these Terms. We will email account owners at least thirty (30) days before a material change takes effect. If you keep using the Service after that, you accept the change. If you don’t agree, you can cancel before it takes effect.
• Notices. We send notices to the email on your account. You send notices to team@amralytics.com or Amralytics, LLC, 551 S I-35 Frontage Rd, Ste 300, Round Rock, TX 78664.
• Assignment. You may not transfer these Terms without our written consent. We may transfer them as part of a merger, acquisition, or sale of assets, with notice to you.
• Force majeure. Neither party is liable for delays caused by events beyond its reasonable control, other than payment obligations.
• Entire agreement. These Terms, our Privacy Policy, and any Signed Agreement are the entire agreement about the Service. If any part is unenforceable, the rest still applies. A failure to enforce a right is not a waiver of it.

17. Contact us

Amralytics, LLC, 551 S I-35 Frontage Rd, Ste 300, Round Rock, TX 78664. Email: team@amralytics.com.